“Just as researchers need to be interested – even personally passionate – about the research they’re doing, I urge researchers to primarily blog & tweet from this underlying motivation. It’s not about how many blog or twitter followers you have. It’s about your personal passion for the research you’re doing.
…perhaps it simply comes down to not knowing the benefits of blogging and tweeting about your research [see] http://simplysociology.wordpress.com/2012/08/06/a-sociologists-adventures-in-social-media-land/
Some researchers will argue they don’t have time to blog or tweet. Planning time use is essential when there are many demands on your time – including how you share your research and knowledge. If you are personally passionate about the research you do you know that making time to share this passion is important. Blogging and twitter can promote your research, engage with the community and make academic and other connections – and blogging and tweeting is an important part of knowledge mobilization. Researchers who are passionate about their research want to make it known.”